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Tip Toey Joey

Kids shoes

Franca (SP) - BRAZIL

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Validity of certification

15/08/2025

SUSTAINABLE

ORIGIN

SILVER

Certified since

15/08/2023

369

0

30%

40%

60%

80%

695*

Overall Score: To achieve Sustainable Origin certification, the company must comply with all mandatory entry-level indicators (Bronze) and achieve a minimum of 30% of the applicable maximum score. Subsequently, they are followed by Silver (40%), Gold (60%) and the maximum Diamond level (80%).  *The maximum score of applicable indicators for Tio Toey Joey is 670 points.

Certification Type

COMPANY

Tip Toey Joey defined the scope of the certification for the whole company to certify all the organization's processes. The brands belonging to the certified company are also certified.

Audited by 

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Tip Toey Joey had its certification granted after verification audited by Bureau Veritas. For more information about the audits accredited by the Sustainable Origin, click here.

Brief description of the company

Tip Toey Joey is a Brazilian children's footwear brand that combines innovative design, comfort, and a strong commitment to sustainable practices. Founded to create shoes that respect the natural development of children's feet, TTJ stands out for its use of high-quality materials, with a production process that values both environmental and social responsibility.

Sustainable Production and Environmental: Awareness
From its own factory in Brazil, Tip Toey Joey adopts a sustainable production model, using certified leather according to REACH regulations, ensuring the absence of harmful substances and respect for natural resources. The company invests in renewable energy, with solar panels that meet more than 90% of the energy demand of its facilities, and maintains strict goals for reducing waste and environmental impact, such as the commitment to reduce 1.6 tons of waste per year.

Social Governance and Inclusion: TTJ believes in the transformative power of human relationships. The company promotes an inclusive and diverse work environment, with programs focused on female leadership, continuously investing in employee training and professional development. Its team has strong female representation in leadership roles and wellness practices such as encouraging healthy eating habits through the edible garden cultivated inside the factory property and an organic market, positively impacting employees' daily routines.

Recycling and Circular Economy: In its production chain, the company promotes recycling practices and a circular economy. Programs like Eureciclo ensure the environmental compensation of 100% of the packaging produced, and the recycling of cloth wipes reuses materials that would otherwise be discarded. Additionally, Tip Toey Joey is constantly seeking to reduce its carbon footprint, with reforestation initiatives and plans to neutralize its greenhouse gas emissions.


Commitment to the Future: The commitment to sustainability goes beyond shoe production; Tip Toey Joey aims to positively impact all its relationships, from suppliers to consumers. The company conducts regular assessments of its partners to ensure they share the same social and environmental responsibility values, encouraging them to pursue ESG certifications.


With a focus on transparency, innovation, and respect for the environment, Tip Toey Joey not only creates shoes that support the healthy development of children but also leaves a legacy of socio-environmental responsibility for future generations.
 

Company Video

Initiatives

​Contact Information

Address: Rua General Telles, 1000 Franca/SP
Postal Code: 14400-450
Phone: +55 16 3707-0661
Email: sac@tiptoeyjoey.com

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